Adidas x FIFA World Cup 2026 — Backyard Legends Candid Capture
Messi. Bellingham. Yamal.
Bad Bunny. Raphinha. Dembele. Pedri.
Candid capture photographer, PR campaign
Adidas x FIFA World Cup 2026 — Backyard Legends Candid Capture
Candid capture photographer, PR campaign
Selected Work
The work happens in the space between performance and surrender. That's where the real pictures are.
Documentary — Events & Nightlife
For nearly a decade, Abdi Alasow has been the quiet eye inside some of the most important Black nightlife spaces in the UK. No flash. No staging. Just the room as it actually is.
Exhibited at Kunstraum London and City Hall for the Mayor of London. Featured across the UK's most vital Black cultural platforms.
The dancefloor is not a backdrop. It is the thing itself.
Abdi Alasow
Exhibitions & Features
Kunstraum London
Group Exhibition
Black nightlife documentary series
City Hall, London
Exhibition for the Mayor of London
Documenting Black cultural spaces
BuzzFeed News
Featured documentary series
Black joy and community
Gal-dem
Photography feature
GUAP
Photography feature
UK Black nightlife
Nobody poses for me.
That's the point.
Abdi Alasow is a London-based photographer specialising in candid capture delivered in an editorial capacity. His work moves between commercial campaigns and documentary — always looking for the moment just before or just after the performance.
Candid capture specialist on the Adidas Backyard Legends Global Campaign. Documentary work featured on BuzzFeed News, GUAP, Gal-dem. Exhibited at Kunstraum London and City Hall for the Mayor of London.
Selected Credits
Adidas x FIFA World Cup 2026
Backyard Legends — Candid Capture Photographer
Lionel Messi, Jude Bellingham, Lamine Yamal, Bad Bunny, Raphinha, Ousmane Dembele, Pedri
Adidas You Got This 2025
Global Campaign
Lamine Yamal, Aitana Bonmati, Barcelona
Cadbury Win For Your Squad
Declan Rice, Virgil van Dijk, Lauren James
Arsenal x Adidas
No More Red Campaign 2025
Declan Rice
Premier League
Hall of Fame Ceremony
As Seen In
BuzzFeed News — Gal-dem — GUAP
Candid delivered in an editorial capacity. That's the methodology.