Adidas
Backyard Legends film
Candid CaptureGlobal PR usage2026
Abdi Alasow · London
Candid Capture Specialist
Raw emotion in sport. Behind the scenes on campaign sets and inside the crowd, shot to work on social first.
What I do
The unposed moments brands and fans actually share.
Candid capture on set
Behind the scenes on global campaigns for Adidas. The moments between takes, used for PR and social.
Raw emotion in sport
Players, fans and matchdays, shot from inside the moment rather than from the sideline.
Social-first frames
Composed so one moment works as a 9:16 story, a 4:5 post and a 16:9 web image.
Adidas
You Got This, global campaign
Candid Capture on set2025
Personal work
In the stands: Super Eagles supporters, London
DocumentaryFans
Credits
Selected clients
- AdidasBackyard Legends filmCandid Capture, global PR usage2026
- AdidasYou Got This, global campaignCandid Capture on set2025
- Arsenal × AdidasNo More RedMain campaign imagery
- Premier League × VersusDugout DiariesMagazine shoot
- Premier LeagueHall of FameCandid Capture
- Sky UKPossession premiere, the Ritzy BrixtonEvent photography2026
- CadburyCommercialPhotography
Editorial for BuzzFeed News, gal-dem and GUAP. Exhibited at City Hall and Kunstraum London.
About
Abdi Alasow
I'm a London photographer specialising in candid capture: sport, supporters, and the moments around a shoot that nobody staged.
I built my audience as FilmAbdi, photographing football crowds, dancefloors and Black British joy, and went full time in 2026.